Since 1988, I’ve been showing people how to get the maximum fitness benefits out of fitness walking with specially designed fitness walking poles. I pioneered the activity which I first called “Exerstriding,” and has since come to be known generically around the world as “Nordic walking.” I have always believed quality instruction is every bit as important as quality walking poles, that’s why I’m 100% committed to making sure you receive both.

Only Exerstrider fitness walking poles come with both my 5-star rated instructional video as well as my printed, illustrated Manual and User’s Guide (which contains tips on my unique exercise philosophy, stretching, nutrition and diet, how to dress for fitness success, “the real secret of Exerstriding”). No matter how one uses walking poles they are likely to realize some benefit, but in order to help you maximize your results and safety as well as your enjoyment you’ll receive my 31 minute step-by-step instructional video so you can quickly learn my easy and highly effective Exerstride method Nordic walking techniques and begin enjoying this great total body exercise just as soon as you receive your poles. You won’t have to search to find a “qualified instructor” or a class that fits into your busy schedule because you’ll have me as your personal trainer and instructor. And you can pop your DVD (or VHS tape) into your machine and review the instruction and fitness tips contained in it any time you want!

A walking evangelist of the highest order, Rutlin not only wants everyone to walk, he wants them to make it the most efficient workout possible. To do that, he’s convinced, we should all be walking with poles...they can increase the calories you burn by 30% to 40% and reduce the impact on your legs. But these benefits won’t come without good technique – which is why Rutlin spends more time teaching than selling.”

– The Walking Magazine, March 2000